The Back to School Issueby Phineas DashColleges are killing themselves. They are killing their students by treating them as "customers," selling them frills and momentary thrills, and teaching them all the wrong lessons about the world as well as almost nothing about acquiring and using knowledge. They are killing their faculty members with cost-cutting and the imposition of business bureaucracy standards, so that the faculty is sandwiched in between the manufactured meetings, budgets, and absurd rules of the corporate-minded administration, and the me-first, the customer is always right, entertain me or get a bad evaluation (i.e. fired) blackmail of students.
The system is now firmly established as another process in the manufacturing of ignorance. Ignorant people are pliable people, gullible and easily manipulated. As workers, you can scare them and trick them into dutifully giving their all, giving everything they've got-their time, talent, energy and faith--for peanuts. As customers, you can sell them anything.
The college machine holds young people hostage with huge loan payments so they'll be cooperative workers. That takes care of those young dissenters. The college machine is yet another part of the process that turns people into worker/consumers, and the citizenry into niche markets.
The cynicism behind even the best that colleges offer is stunning. Student writers, visual and theatre artists, for example, get individual attention, they get productions and shows and the use of often superior facilities. The vast majority of them will never have it so good ever again. They will not find theatre organizations or editors who will fawn over their every word or gesture, once they've stopped paying for that kind of attention.
The college education I got didn't prepare me for the real world of work, but it never really pretended to. Colleges today pretend they are practical places but that's massive denial, when it isn't just plain cynical. They aren't insisting that students learn skills they'll need even if that is a painful process. The business model demands that the customer be happy at the moment of purchase, and that's when the bargain ends. Responsible adults should know from their own lives that the popular teachers weren't necessarily the ones who taught them what turned out to be most important. In fact the most important skills and ideas sink in so deep that you probably won't even remember how you learned them, or who you learned them from.
As a student, I agitated for student evaluations of teachers. It never dawned on me that administrators and faculties would abrogate their responsibilities by making student evaluations the gospel on teaching effectiveness. But that's what they've done, and that's why grades are fundamentally dishonest now, everyone knows this, and the system is corrupt from top to bottom.
